I'm sure he can afford to pay any amount per month for unlimited cell service, so I guess it's mainly a good investment for him, and who hasn't wanted to own an MVNO, not to mention a Gin company. I'm not sure why this is newsworthy, apart from the fact that some of Reynold's 15 million Twitter followers may sign on to Mint Mobile. The current Mint Mobile owners may have thought: " Of all the MVNOs in all the towns in all the world, Ryan walks into ours with an offer we could not refuse".