Pay me now, stick around, and prices will go down. Verizon will compensate loyal customers so it seems.
https://www.verizon.com/about/news/media-resources/attachment?fid=5ef22dae2cfac26d03a6a51c
Still not a bad deal for Verizon coverage, although the "double data for life" promo, that this replaced, offered 16 GB for $35/month. And it's nice to see incentives for existing customers instead of only rewarding the new ones.
This makes Boom RED's annual plan (5GB at less than $20/month) look even better. Hope they keep their same pricing for awhile!