Compliments to Starbucks for taking a big step in the right direction. Of course racial problems cannot be solved in one afternoon, but maybe this will lead to something more sustained, maybe even a national holiday, or the like, for the purpose of remembering and practicing lessons learned, a holiday that should't be necessary at all.
"Closing our stores for racial bias training is just one step in a journey that requires dedication from every level of our company and partnerships in our local communities."
Good thing this Starbucks CEO understood what it takes to start addressing the issue better than the previous one.
And I have to give him kudos for following through on his offer to meet the two affected gentlemen by actually doing somethingmajor as a result of meeting them. The two affected gentlemen should also be applauded for how they handled this incident both when it happened and afterwards.
As a short term shareholder, I might be a little annoyed that the act of one store manager causes thousands of stores to close for the day for training that wasn't thought necessary before, and of course the negative PR.
But as a long term shareholder, maybe the thing to learn is that for the brand to endure, Starbucks needs to be more than just a place to get coffee, because everybody has gotten in on that act.
So in light of all the negativity out there, maybe this whole incident is a nice example of how society is coming together to try and improve life for society.