Apparently, all one needs is a cell phone to get a free DNA test. One can't argue with free, but, that said, I don't think this company can seriously compete with the ancestry.com juggernaut, although the company does focus on humor and doesn't take itself too seriously.
"It’s a creation of Thud, a satirical media company run by former Onion staffers, which was originally owned by Elon Musk."
Elon Musk-backed company launches a website to poke fun at DNA testing — and it’s hilarious
A Satire Venture Co-founded by Elon Musk Arrives With a Thud
Your info gets sold. So does your DNA goes into a data base. Imho