Leaks Begetting Leaks

There're always a few bad apples who can't play by the rules. The recent spate of leaks coming from Apple employees has Apple over a barrel, but Apple warns that these leakers are getting caught faster than ever, whatever that means. I thought that some of the Apple leaks were an intentional way to spike interest in their upcoming products, as well as a way to get free advertising for their products. Without leaks some of these tech information companies may suffer from reduced viewership and thus ad revenue.